Mobile test prep company helps admissions, marketing and recruiting
teams communicate with the right students at the right time with robust
data-driven, in-app campaigns

BOSTON–(BUSINESS WIRE)–Please replace the release dated March 1, 2017 with the following
corrected version due to multiple revisions.

The corrected release reads:

READY4 PARTNERS WITH MIT AND MORE THAN 30 OTHER UNIVERSITIES TO
ENGAGE AND RECRUIT PROSPECTIVE STUDENTS WORLDWIDE

Mobile test prep company helps admissions, marketing and recruiting
teams communicate with the right students at the right time with robust
data-driven, in-app campaigns

Ready4,
the company revolutionizing mobile learning through personal and
effective solutions, today announced significant growth in its
partnership business. The company has signed more than 30 university partners
worldwide in the second half of 2016 and into early 2017, including
top-ranked private institutions, several schools in state university
systems and myriad top liberal arts universities and colleges. New
university partners include Massachusetts Institute of Technology,
Georgetown University, University of North Carolina at Chapel Hill and
Boston College domestically and Monash University internationally.

Ready4 enables lifelong learning for every student through a suite of
seven FREE apps that prepare students not only for entrance exams like
the ACT, SAT, GRE and GMAT, but also for their entire educational
journey—including finding their best school match, determining financial
aid options and a number of other student needs. Ready4 has over 1.56
million mobile users—more than Kaplan and Princeton Review combined—that
span more than 195 countries, with approximately 125,000 new users being
added per month.

To date, Ready4 has worked with more than 500 universities directly and
through valued student services partners to help admissions, recruiting
and marketing teams reach targeted segments of prospective students at
the right time through its cutting-edge, adaptive mobile learning
platform. Armed with more than 25 specific data points about students,
including information such as age, location, gender, GPA and top-picked
schools, university partners are able to enhance enrollment and maximize
recruitment budgets by optimizing targeting efforts. Ready4 offers
partners a number of ways to reach the right students for their
programs, including school profile pages that can be promoted via
geo-targeted push notifications and in-app messaging, Question of the
Day sponsorships and several email campaign options.

“We are excited to collaborate with MIT Sloan alumnus and co-founder of
Ready4, Elad Shoushan, because we know he values innovation and is a
leader making an impact in the higher education space,” said Shauna
LaFauci Barry, assistant director of admissions at MIT Sloan.
“Throughout our recruiting season, we leveraged email campaigns and
event promotion with Ready4 and were pleased with the metrics. The
Ready4 team understands how to meet the needs of the prospective student
who is preparing for the GMAT and GRE exams and researching the best MBA
or Masters opportunities. We look forward to continuing to partner with
Ready4.”

“An important part of enabling lifelong learning is helping match
students with the best schools for their needs, which is increasingly
difficult for students that are faced with a barrage of marketing
materials,” said Elad Shoushan, CEO, Ready4. “Modern mobile technology
cuts through this clutter and makes the process easier than ever. Guided
by the journey outlined in our top-rated apps, Ready4 has dramatically
simplified the search process for students and the recruiting process
for schools by aligning the qualities that matter most to both, even
before a single entrance exam is taken.”

In addition to partnering with educational institutions, Ready4 also
offers a number of partnership opportunities for those offering other
student-oriented services, including admissions counseling, private
tutoring, lending and financial aid and others. Learn more at https://ready4.com/partners/.

About Ready4

Ready4 is revolutionizing mobile learning by replacing heavy books with
mobile phones. The company currently offers mobile learning apps to get
students prepared, poised and positioned for standardized tests –
starting with the PSATs, SATs, ACTs, and going on to post-grad exams –
the GMAT, MCAT, GRE – as well as other readiness solutions that extend
into personal finance, resume building, job prep and beyond. Our data
scientists, content experts and mobile engineers are committed to
creating the world’s most advanced learning platform and connecting
students to opportunity, readying students with the skills and
confidence needed to succeed. Follow us on Facebook,
Twitter
and LinkedIn.

Contacts

Ready4
Laurie Gallagher
Laurie@ready4.com
or
Version
2.0 Communications
Jenna Gilligan, 617-426-2222
JGilligan@v2comms.com