Company showcases extensive experience in ever-increasing partner
channel dynamics

TEWKSBURY, Mass.–(BUSINESS WIRE)–TIE
Kinetix (TIE) has been acknowledged in Gartner’s Market Guide for
Partner Relationship Management Applications as one of the suppliers who
provide end-to-end management of channel sales. We believe the inclusion
in the report demonstrates TIE Kinetix’s capabilities to provide full
end-to-end management solutions to tackle all aspects of the buying and
selling process through the indirect channel and supply chain.

According to Gartner, the market for PRM applications has greatly
transformed in the last 10 years, and it continues to transform further.
This transformation is ideally suited for the ever-increasing complexity
of the partner channel dynamics, mostly driven by the changing customer
buying behavior. The market size for PRM applications stood at around
$300 million in 2016 and is expected to rise further in 2017.

Globally, organizations have massively expanded the size of their
indirect channels, not only to gain a faster foothold in new and
emerging markets, but also to drive down the large costs associated with
direct channel expansion and to set up dedicated distribution networks.
This expansion demands a robust system framework to be in place to
sustain and grow the business. Gartner believes that the market for PRM
applications will continue to witness a sustained and healthy growth
over the next few years.

With the ever-increasing product and channel complexity, PRM
applications will continue to provide improved integration capabilities
with different CRM, ERP, marketing automation, digital commerce, and BI
and reporting applications. The use of machine learning and predictive
analytics also continues to grow.

“We are extremely proud that we are part of Gartner’s Market Guide for
Partner Relationship Management Applications,” said Jan Sundelin, CEO of
TIE Kinetix. “We feel the review in this market guide truly showcases
the capabilities that our FLOW Partner Automation platform can provide
to organizations, from small businesses to large enterprise
corporations. We will continue to develop and extend the capabilities of
our FLOW platform. Furthermore, we are proud that TIE Kinetix’s 30
years’ experience in complex integration processes between CRM, ERP,
marketing automation, digital commerce and analytics tools show our
unique capabilities and value we can bring to the market.”

Source: Gartner, Inc. Market Guide for Partner Relationship
Management Applications, Ilona Hansen, Guneet Bharaj, February 8, 2017

Disclaimer
Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings
or other designation. Gartner research publications consist of the
opinions of Gartner’s research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.

About TIE Kinetix
TIE Kinetix transforms the digital supply
chain by providing Total Integrated E-Commerce solutions. These
solutions maximize revenue opportunities by minimizing the energy
required to market, sell, fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from
innovative, field-tested, state-of-the-art technologies, backed by 30
years of experience and prestigious awards. TIE Kinetix makes technology
to perform, such that customers and partners can focus on their core
business. TIE Kinetix is a public company and has offices in the United
States, the Netherlands, France, Germany, United Kingdom and Australia.

For more information is available on: www.TIEKinetix.com
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Contacts

PAN Communications for TIE Kinetix
Kirsten Ashton, 407-734-7332
tiekinetix@pancomm.com